Invested.in

Start a Fundraiser Licensing Browse Register | Login

The Lean Entrepreneur

Project Page Comments48 Supporters434 Updates9 Feed495
BrowseWriting / PublishingBooks
A Lean Entrepreneur has already bought into Lean Startup, Customer Development, Design Thinking and other iterative, customer-centric methods of product development.
The lean entrepreneur wants to know how to apply these to their business. 
The goal of The Lean Entrepreneur is to make iterative principles immediately actionable no matter what your industry, size, or stage. In other words: get readers started tomorrow. 
Lean entrepreneurs include "intrapreneurs" in the Fortune 500. How do they engage these valuable methods for tackling product development as well as sales and marketing in uncertainty in spheres outside of technology-driven endeavors? 
The book will provide a "map" and lexicon of concepts broadly applicable as well as illustrative examples of innovative approaches to industry-specific disruption. 
Consumer packaged goods:  How Method used Lean Startup principles to drive innovation in an area thought to be permanently devoid of innovation: home-cleaning products. 
Music & Artist Development: Why the producer and songwriters of Aerosmith, Def Leppard, Fuel, Mötley Crüe, Ozzy Osbourne, and Foreigner are abandoning traditional music development methods and are now actively framing the writing of hit songs and artist development in the context of "Minimal Viable Products" and Build-Measure-Learn. Investment & finance:  Due to global changes in technology and social media, 
500 Startups is playing Moneyball for Startups so it can apply a cultural technology, Lean Startup, to its investment processes.
Non-profits:  Building a non-profit from scratch is radically different than executing at a large non-profit.  The non-profit space is ripe for internal disruption. How a non-profit grew using Customer Development and non-vanity metrics.
Social entrepreneurs:  Why one's vision of a better world needs to be tested & accompanied by "Getting Out of the Building".


Project Updates
Oct. 20
Hi everyone,
First off, thanks for your support. We are super excited about the book and want to thank you for being a big part of it.  We finished our final edits and now are tackling the remaining minutiae.  
Over the next few days, the following will happen:
1) we will be transitioning over to a new community site, and we will create accounts for all of you there.  The new site will have additional content such as audio interviews and video -- which you will get access to.
2) we will be also moving to another marketing site -- and running a lot of experiments which we will share with you. We also want to experiment with affiliate marketing, so if you have a big blog or email list, let me know.  I will let you know more about this soon.
Here is a sneak peek of our new landing page:  http://markup.io/v/gx01akqtzzjq
3)  Last thing, we will create a survey where we make sure we get your names correct for inclusion in the book.  Look for it soon.  
Thanks again for all your help, the next few months are going to be a lot of fun.
-Patrick & Brant

Sep. 30
Hi everyone,
Quick update for you.  Brant & I are in the midst of our second round of edits, and making good headway to meet a deadline for tomorrow.  
We have some neat-o stuff coming down the pipeline, namely, we will transition all of you to a new site that has audio interviews and video we have prepared especially for all of you.  Also, you will all get the PDF version of The Lean Entrepreneur, very literally, months before anyone else does.  
If all goes well, our new site should be live within a week or so. 
Then, we shift into serious sales & marketing mode, and we'd love your help with this.  So, if you can help us sell hundreds or even thousands of books or help get us attention from the media -- please DO let us know.  
In the meantime, if you did not receive the PDF for the CustDev book - please do email me at hello@custdev.com so I can email you a code.
Thanks,
Patrick & Brant 
Aug. 20
Hi Supporters,
Thanks for being awesome.  @FakeGrimlock just sent me some new art for the book.  Specifically, a fantastic visual for the Innovation Spectrum.

Take a look here:

http://vlskvts.co/Ne04U1

We wanted you guys to see it first before anyone else did.  Feel free to send feedback to hello @ custdev.com

Thanks,
Patrick & Brant
Jul. 31
Hi everyone,
Got a three-part update for you.
1) Play with a tool that we have created for The Lean Entrepreneur -- you can access it here: [a=https://custdev.wufoo.com/forms/lean-entrepreneur-tool-beta/]https://custdev.wufoo.com/forms/lean-entrepreneur-tool-beta/[/a]
2) Once you complete it, you will get access to the relevant excerpt from the book.  
Give us your feedback on it once you have played with it & read it. 
3)  Last thing, vote on a cover design for The Lean Entrepreneur: http://99designs.com/book-cover-design/vote-alxuh9
Thanks.
Patrick & Brant

Jul. 18
Hey Backers,

Sorry we haven't updated for a while -- Brant & I just got back from New York for a meeting with our publisher (Wiley) ---- we have an interesting bit of interactive content for you to play with.  Hopefully, we will get it to you early next week.

Thanks for your patience and support.  

Patrick and Brant
Jun. 18
Hi Supporters,

1) We have a bunch of new art for you --  but here is one we are especially fond of.
[a=https://twitter.com/Pv/status/214567842710945792/photo/1/large]https://twitter.com/Pv/status/214567842710945792/photo/1/large[/a]

2) We are going to go into promotion phase pretty soon -- hit us with your ideas and suggestions for offline & online.  

Thanks
Patrick & Brant

As usual, let us know what you think at hello @ CustDev


Jun. 15
Hi Supporters,

1) We have been super busy and are still cranking away -- we collated your feedback and have another iteration for you to look at:

https://dl.dropbox.com/u/7546036/Wiley_LeanEntr_3.pdf

2) What does the phrase "Permanent Tomorrow" make you think of?  Good or Bad connotations?
Thanks,
Patrick & Brant
email us with your response at hello @ CustDev



 

May. 30
Hi Lean Entrepreneur supporters,

We're gonna do another public update right now with a private update planned later this week.  

We just got our first mock-ups back from the publisher, Wiley, --- take a look and tell us what you think about the visual design of the layout.  
You can view the mock-up here:
http://vlskvts.co/JAANpS
Give us the Good, The Bad & The Ugly.  The more specific, the better.  You can email us comments to hello @ CustDev -- THANKS
Patrick & Brant
May. 7
Hi Lean Entrepreneur Supporters, 
Hope everyone is doing well. Thanks for all the feedback.  This update will be a public update and visible to everyone on http://LeanEntrepreneur.co .  Please share it with whomever you think would benefit: http://clicktotweet.com/eetdw
First things first, we've incorporated your thoughts and feedback on our market segmentation visual.  Here is what we have for you now.  

The rest of the following images, Brant and I want to present to you without captioning or comment -- please tell us how they make you feel and what they are communicating to you.  

The Funnel: 

PATH:

Boxes:

Again, tell us what you think when see these images.  Looking forward to your feedback.
Thanks,
Patrick & Brant


More...

Rewards For Your Support

The Lean EntrepreneurA PDF copy of The Lean Entrepreneur.

The Lean EntrepreneurYour name will be in the crowdsourced credits section and your name will be listed on CustDev.com.

The Lean EntrepreneurA print copy of The Lean Entrepreneur delivered to your door when it launches.

The Lean EntrepreneurA PDF copy of The Lean Entrepreneur.

The Lean EntrepreneurA PDF copy of The Entrepreneurs Guide to Customer Development.

The Lean EntrepreneurAccess to The Lean Entrepreneur community. You will see the drafts and experiments we are running on you. You can suggest experiments too. Your input helps shape the book.

The Lean EntrepreneurBrant and Patrick sign your book. BONUS: You will get a virtual high-five from Brant or Patrick over Twitter too.

The Lean EntrepreneurYour name will be in the crowdsourced credits section and your name will be listed on CustDev.com.

The Lean EntrepreneurA print copy of The Lean Entrepreneur delivered to your door when it launches.

The Lean EntrepreneurA PDF copy of The Lean Entrepreneur.

The Lean EntrepreneurA PDF copy of The Entrepreneurs Guide to Customer Development.

The Lean EntrepreneurAccess to The Lean Entrepreneur community. You will see the drafts and experiments we are running on you. You can suggest experiments too. Your input helps shape the book.

The Lean EntrepreneurBrant and Patrick sign your 10 books. BONUS: You will get a virtual high-five from Brant or Patrick over Twitter too.

The Lean EntrepreneurYour name will be in the crowdsourced credits section and your name will be listed on CustDev.com.

The Lean Entrepreneur10 print copies of The Lean Entrepreneur delivered to your door when it launches.

The Lean Entrepreneur10 PDFs of The Lean Entrepreneur.

The Lean Entrepreneur10 PDFs of The Entrepreneurs Guide to Customer Development.

The Lean EntrepreneurAccess to The Lean Entrepreneur community. You will see the drafts and experiments we are running on you. You can suggest experiments too. Your input helps shape the book.

The Lean EntrepreneurAll of the above + 30 copies of The Lean Entrepreneur + Brant and Patrick do a consult call with you. BONUS: Brant will share his favorite IPAs with you.

The Lean EntrepreneurAll of the above + many, many copies of The Lean Entrepreneur + Brant and Patrick will fly to to your location and hold a workshop for your team. BONUS: If you live near the ocean, Patrick will take you surfing.

Start Here - Login or create a new account

Use your Facebook or Twitter Accounts to Login:
Sign-in using Facebook Sign-in using Twitter

First and Last Name

Email Address

New Password

Please enter the code from the image below

Image Text

I have read and agreed to the Terms and Conditions

Email Address

Password

Forgot Password?

Successful Project!

Project Progress

$16,405 Raised

434 Supporters

29724 Views

Project Owner

Patrick Vlaskovits

Patrick Vlaskovits

Newport Beach, 92658

Last Login 12/03/2012

Project Badges
Invested.in Updates
Invested.in Blog
Speaking on panels this Thursday and Friday! last week.
Browse
Top Fundraisers
Terms of Service | Privacy Policy Start a Fundraiser