Invested.in

Introduction Ladies and Gentlemen, if I may I have 10 minutes of your time, I would like to present to you an idea that the team and I hold very dear to us. We are dancelists.com, a place for dancers, dance enthusiasts, and anyone interested in dance. Let me start introducing myself. My Name is My Nguyen and I am founder of the company, but more importantly, I am dancer and for 10 years I have been involved in the dance community. In fact! I am a very active member in the dance community. I am also an Entrepreneurship Major.

The Problem Now, the reason why we pursue this idea is because saw some problems that dance community is suffering from. We found and filter the top problems amongst the other problems that the dance community has

1. Current trends show that dance is becoming more popular, but employment opportunities are still low.
2. Different dance communities cannot communicate because of geographical constraints
3. There is not a place where dancers (especially trained in different styles of dance)can go to one place to connect with one another
4. For those who are not dancers but interested in getting involved, it is extremely difficult to find information and intimidating to get involve.

I am saying this from experience. But these problems are share not just by me, but also by a huge crowd of people in the dance market. 

     Market Analysis

We can see that by looking at our market research, the performing art industry is a growing industry. But because dance is such an informal market, we have to gathered our data through alternative methods such by looking the studios listed in the U.S and averaging the number students each studio turnover yearly (250-500 of students per semester) We also looked into how many dance majors there are in different colleges and how many of them held jobs. But if you want more of the micro view, lets look at the fan growth speed on sites such as facebook for the these different TV shows, such as so you think you can dance, dancing with the stars, and dance india dance. ( proving that dance is a global phenomenon.) If you look the grow speed. The numbers are are growing astoundingly. This clearly shows that there is an interest in dance. And to further prove that, our primary research done through collective surveys and interviews shows that our potential customers would be interested in a way to connect in a place specific for the dance world. Something easy to use.imagine that.. And this quest has lead us find a solution which purpose is to solve this pain.

  The Product www.dancelists.com

Ladies and gentlemen, I present to you, the product. Dancelists.com is going to be a fantastic platform that is extremely user friendly, highly interactive, but more importantly, a portal where dancers can come to connect, share ideas, and inspire each other. We do this by offering some key features including The dance move index. As a dancer, we constantly strive for improvements in our dancing, and one way to do that is to be able to browse and upload videos of dance moves created by us and other people, and to search for those videos in a easy to filter manner. One feature is the the profile page, this page will allow dancers to connect, and rate each other. SO what? Well, the idea here is the portal to network between dance communities on a global scale. Our gig page is where dancers can go and post gigs such as dance lessons, and projects. This is beneficial to gain employments opportunities. Other features include a resume tool page, and local dance calendar, and again the purpose (the why) of these features is that it cater to the dance community needs. 

And We believe that this feature along with other incentives will drive our revenue model, the freemium model. We are going to offer our features for free to the majority of our users. However, we believe that we can get a percentage of users to becoming premium members. Our value proposition there is that premium members will have VIP access to audition opportunities, discount tickets, to dance show, workshops, and access to more dance content.

We are also going to differentiate ourselves from our competitors in several ways. Just by looking at the other sites, we see that all of them are forums. A place where you just read for info, and it is difficult to navigate through. With that being said , we are going to positioned ourselves as being extremely user-friendly- and highly interactive and oppose to one-directional.

  Market Plan

And with this positioning, we will have strategic market plan that is split into 3 simple phases. Our 1st phase is divided into two category-Offline and Online For Our offline, it is important to us that we promote the purpose of site. We are going to promote the culture of what the site represent. We going to get the dance studios that I, and members of the team are connected to promote the site to their students. The idea is to start off in dance studios in the bay area and then expand to So Cal and so forth. We will also get Well known dance groups to join our site. For our online strategy, we will by using the push/pull factor to gain our users and SEO strategy. We believe that dance fans will follow this site and that's when we are going to pull the majority of those customers. Our 2nd phase has to do with monitoring and understand the conversion rate of users. Our goal here to recognize patterns and listen to feedback so that we can adjust our business model if need be. Our final phase is when we gain a large enough database of users; we can then attach the advertising companies and large businesses. 

Milestones

We know that we can do this because we have set realistic milestones which are all measurable, attainable, and within realistic the time. One of my duty as founder is to ensure that team reach our milestones. 

Financial Plan 

Our financial plan shows that if we are effective in our marketing and our assumptions are good. The best scenario is that we project XXX dollars by year 2016. That is if we grow at 200% and with a conversion rate on average of 15%. facebook grows at 500%, but since we are a niche network, we will grow more conservatively. On the other hand, on a more conservative scenario, if we grow at only 50%, and our conversion rate average 8%, we are projected to be at XXX in 2016 But before we can get there, we need to start here, at the start up cost. We estimate $106,00 to be our cost to set up and Develop the product. Now the team truly believes in this so much that we are going to put in our own working capital, and we have also anticipating 10,000 from the prize money bring us to seek 76,000 from the investors for us to realize our idea. 

Now, the question is why you should invest in us? Let me recap..

Everything we do, we believe in challenging the status quo, we believe in the art of dance! We will provide dancers with the portal to connect, share ideas, and inspire one another. We are dancelists.com.

Thank You!